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Active voice

A sentence structure where the subject performs the action rather than receiving it. The doer comes first, followed by the verb and the object.

Active voice

A sentence structure where the subject performs the action rather than receiving it. The doer comes first, followed by the verb and the object.

Ampersand

An ampersand is the symbol (&) used in place of the word "and," most common in brand names, references and tight design contexts.

Ampersand

An ampersand is the symbol (&) used in place of the word "and," most common in brand names, references and tight design contexts.

AP style

AP style is the set of writing and editing rules maintained by The Associated Press. Newsrooms, public relations teams and many corporate communications groups follow it to keep copy consistent across publications.

AP style

Brand voice

Brand voice is the consistent personality a company expresses in its writing across every channel. It covers word choice, tone, sentence patterns and formality, and it stays the same even when the emotional register shifts.

Brand voice

Chicago Manual of Style

The Chicago Manual of Style is a comprehensive style guide published by the University of Chicago Press, widely used in book publishing, academic writing and long-form journalism.

Chicago Manual of Style

The Chicago Manual of Style is a comprehensive style guide published by the University of Chicago Press, widely used in book publishing, academic writing and long-form journalism.

Colon

A colon is a punctuation mark (:) used to introduce a list, an explanation, a quotation or a statement that follows from the preceding clause.

Colon

A colon is a punctuation mark (:) used to introduce a list, an explanation, a quotation or a statement that follows from the preceding clause.

Contraction

A contraction is a shortened form of two words combined with an apostrophe, such as "do not" becoming "don't" or "it is" becoming "it's."

Contraction

A contraction is a shortened form of two words combined with an apostrophe, such as "do not" becoming "don't" or "it is" becoming "it's."

Default pronoun perspective

A setting that determines which grammatical person, first, second or third, an AI writing tool uses when generating content. It controls whether content addresses the reader as "you," speaks as "we" or refers to subjects in the third person.

Default pronoun perspective

Ellipsis

An ellipsis is a punctuation mark made of three dots (...) used to show omitted text, a trailing thought or a pause.

Ellipsis

An ellipsis is a punctuation mark made of three dots (...) used to show omitted text, a trailing thought or a pause.

Ellipsis spacing

Ellipsis spacing is the rule for how much space appears between an ellipsis and the words around it, which varies by style guide.

Ellipsis spacing

Ellipsis spacing is the rule for how much space appears between an ellipsis and the words around it, which varies by style guide.

Em dash

An em dash is a long horizontal punctuation mark (—) used to signal a break in a sentence, set off an aside or introduce a trailing emphasis.

Em dash

An em dash is a long horizontal punctuation mark (—) used to signal a break in a sentence, set off an aside or introduce a trailing emphasis.

Emoji

An emoji is a small pictograph embedded inside text, used to convey emotion, tone or visual cues that plain words cannot. Brands treat emojis as a voice decision, choosing to include them, limit them or avoid them entirely.

Emoji

En dash

An en dash is a mid-length horizontal punctuation mark (–) used for numeric and date ranges and for compound connections between words.

En dash

An en dash is a mid-length horizontal punctuation mark (–) used for numeric and date ranges and for compound connections between words.

Exclamation point

An exclamation point is the punctuation mark (!) used at the end of a sentence to show strong emotion, emphasis or surprise.

Exclamation point

An exclamation point is the punctuation mark (!) used at the end of a sentence to show strong emotion, emphasis or surprise.

First-person perspective

First-person perspective uses "I," "me," "we" and "us" to speak from the writer's or brand's own voice. It creates a personal, conversational tone that signals authorship and authority.

First-person perspective

First-person perspective uses "I," "me," "we" and "us" to speak from the writer's or brand's own voice. It creates a personal, conversational tone that signals authorship and authority.

Gender-neutral language

Gender-neutral language is writing that avoids assuming a person's gender, using inclusive terms such as singular "they" or role-based words instead of gendered pronouns and job titles.

Gender-neutral language

Gender-neutral language is writing that avoids assuming a person's gender, using inclusive terms such as singular "they" or role-based words instead of gendered pronouns and job titles.

Google developer documentation style guide

The Google developer documentation style guide is a free public style reference for writing technical content for software developers. Google's own technical writers use it across developer-facing documentation.

Google developer documentation style guide

Heading case

Heading case is the capitalization style used for headings, titles and other display text, with the main options being sentence case, title case, all caps and all lowercase.

Heading case

Heading case is the capitalization style used for headings, titles and other display text, with the main options being sentence case, title case, all caps and all lowercase.

Inclusive language

Inclusive language is writing that treats people with respect and avoids wording that excludes, stereotypes or demeans any group based on identity, background or ability.

Inclusive language

Inclusive language is writing that treats people with respect and avoids wording that excludes, stereotypes or demeans any group based on identity, background or ability.

Logical quotation

Logical quotation is the style for placing punctuation with quotation marks that keeps a comma or period inside only when it belongs to the quoted material.

Logical quotation

Logical quotation is the style for placing punctuation with quotation marks that keeps a comma or period inside only when it belongs to the quoted material.

Lowercase

Lowercase is the small form of letters such as a, b and c, used for the majority of body text and occasionally as a stylistic choice in wordmarks, headlines or display copy.

Lowercase

Lowercase is the small form of letters such as a, b and c, used for the majority of body text and occasionally as a stylistic choice in wordmarks, headlines or display copy.

Microsoft Writing Style Guide

The Microsoft Writing Style Guide is a free online style reference maintained by Microsoft, focused on clear, inclusive writing for product and technical content.

Microsoft Writing Style Guide

The Microsoft Writing Style Guide is a free online style reference maintained by Microsoft, focused on clear, inclusive writing for product and technical content.

MLA style

MLA style is the set of writing and citation conventions published by the Modern Language Association, used mainly in humanities fields such as literature, languages and cultural studies.

MLA style

MLA style is the set of writing and citation conventions published by the Modern Language Association, used mainly in humanities fields such as literature, languages and cultural studies.

Oxford comma

he Oxford comma is the comma placed before "and" or "or" in a list of three or more items. Some style guides require it, others drop it.

Oxford comma

he Oxford comma is the comma placed before "and" or "or" in a list of three or more items. Some style guides require it, others drop it.

Parenthetical expression

A parenthetical expression is a word or phrase inserted into a sentence to add an aside or extra detail that is not essential to the main clause.

Parenthetical expression

A parenthetical expression is a word or phrase inserted into a sentence to add an aside or extra detail that is not essential to the main clause.

Passive voice

A sentence structure where the subject receives the action rather than performing it. The doer is either placed after the verb or omitted entirely.

Passive voice

A sentence structure where the subject receives the action rather than performing it. The doer is either placed after the verb or omitted entirely.

Plus sign

The plus sign is the symbol (+) used in math for addition and in writing as a shorthand for "and" or "plus."

Plus sign

The plus sign is the symbol (+) used in math for addition and in writing as a shorthand for "and" or "plus."

Quotation marks

Quotation marks are the paired symbols (" " or ' ') that wrap a direct quote, a short-work title or a word being discussed as a word.

Quotation marks

Quotation marks are the paired symbols (" " or ' ') that wrap a direct quote, a short-work title or a word being discussed as a word.

Second-person perspective

Second-person perspective uses "you" and "your" to address the reader directly. It creates a direct, instructional tone and is the default voice for product content, help docs and marketing copy.

Second-person perspective

Second-person perspective uses "you" and "your" to address the reader directly. It creates a direct, instructional tone and is the default voice for product content, help docs and marketing copy.

Semicolon

A semicolon is the punctuation mark (;) that links two independent clauses or separates items in a complex list where commas would be confusing.

Semicolon

A semicolon is the punctuation mark (;) that links two independent clauses or separates items in a complex list where commas would be confusing.

Sentence case

Sentence case is the heading style that capitalizes only the first word and any proper nouns, formatting headings the way you would a normal sentence.

Sentence case

Sentence case is the heading style that capitalizes only the first word and any proper nouns, formatting headings the way you would a normal sentence.

Sentence voice

The relationship between the subject of a sentence and the action it describes, determining whether the subject acts or is acted upon. The two forms are active voice and passive voice.

Sentence voice

The relationship between the subject of a sentence and the action it describes, determining whether the subject acts or is acted upon. The two forms are active voice and passive voice.

Slang

Slang is informal, nonstandard vocabulary that originates inside a specific group and signals membership in that group. It shifts quickly and sits outside formal writing.

Slang

Slang is informal, nonstandard vocabulary that originates inside a specific group and signals membership in that group. It shifts quickly and sits outside formal writing.

Spaced en dash

A spaced en dash is an en dash with a regular space on each side, used mainly to connect multi-word terms where a closed en dash would confuse the reader.

Spaced en dash

A spaced en dash is an en dash with a regular space on each side, used mainly to connect multi-word terms where a closed en dash would confuse the reader.

The Economist Style Guide

The Economist Style Guide is the editorial manual used by The Economist newspaper, published commercially for writers who want concise, analytical prose in the British journalistic tradition.

The Economist Style Guide

The Economist Style Guide is the editorial manual used by The Economist newspaper, published commercially for writers who want concise, analytical prose in the British journalistic tradition.

The Economist Style Guide

The Economist Style Guide is the editorial manual used by The Economist newspaper, published commercially for writers who want concise, analytical prose in the British journalistic tradition.

Third-person perspective

Third-person perspective uses names, nouns or the pronouns "he," "she," "they" and "it" to describe people and things from an outside viewpoint. It creates an objective, neutral tone.

Third-person perspective

Third-person perspective uses names, nouns or the pronouns "he," "she," "they" and "it" to describe people and things from an outside viewpoint. It creates an objective, neutral tone.

Third-person perspective

Third-person perspective uses names, nouns or the pronouns "he," "she," "they" and "it" to describe people and things from an outside viewpoint. It creates an objective, neutral tone.

Title case

Title case is the heading style that capitalizes most words except short articles, conjunctions and prepositions, giving headings a formal, editorial look.

Title case

Title case is the heading style that capitalizes most words except short articles, conjunctions and prepositions, giving headings a formal, editorial look.

Title case

Title case is the heading style that capitalizes most words except short articles, conjunctions and prepositions, giving headings a formal, editorial look.

Typesetters' quotation

Typesetters' quotation is the style for placing punctuation with quotation marks that puts every comma and period inside the closing mark, regardless of whether it belonged to the quoted material.

Typesetters' quotation

Typesetters' quotation is the style for placing punctuation with quotation marks that puts every comma and period inside the closing mark, regardless of whether it belonged to the quoted material.

Typesetters' quotation

Typesetters' quotation is the style for placing punctuation with quotation marks that puts every comma and period inside the closing mark, regardless of whether it belonged to the quoted material.

Uppercase

Uppercase is the capitalized form of letters such as A, B and C, used for proper nouns, sentence starts, acronyms and stylistic emphasis in body copy and display text.

Uppercase

Uppercase is the capitalized form of letters such as A, B and C, used for proper nouns, sentence starts, acronyms and stylistic emphasis in body copy and display text.