What is title tag?
A title tag is the text inside the HTML <title> element of a page. It tells search engines what the page is about and shows up as the bold, clickable headline on a SERP, the label on a browser tab and the default text when someone shares the link on social media. Most title tags display fully at around 50 to 60 characters, after which Google adds an ellipsis and trims the rest.
Vague: Pricing
Specific: Pricing plans for Brivvy
Optimized: Brivvy pricing: compare Free, Team and Business plans
Why does title tag matter?
The title tag is one of the strongest on-page ranking signals search engines use, second only to the body content itself. It is also the headline of your SERP listing, so it carries double weight: it influences rank and it influences whether anyone clicks. A precise, keyword-led title can lift click-through rate by 20 percent or more compared with a generic one, a margin that compounds over thousands of impressions.
How do you use title tag?
Lead with your primary keyword, followed by a benefit, qualifier or brand name, so the most ranking-relevant words get top weight.
Keep titles between 50 and 60 characters to avoid truncation in most desktop and mobile SERPs.
Make every title unique across the site, since duplicate titles confuse search engines about which page to rank for a given query.
