Bullet list
A bullet list is a vertical group of short parallel items, each marked by a symbol like a dot, that breaks dense information into scannable chunks for the reader.
Also known as:
Bulleted list, Unordered list
What is a bullet list?
A bullet list is a set of short parallel items stacked vertically, with a marker like a dot at the start of each line. You reach for it when you have three or more items that share the same role, such as features or tips. Unlike a numbered list, a bullet list says nothing about sequence or priority.
A paragraph like "We offer fast shipping, flexible returns and 24/7 support" becomes scannable when you break it out as a list:
Fast shipping.
Flexible returns.
24/7 support.
Why do bullet lists matter?
Bullet lists serve how people actually read online. Readers scan pages rather than reading word for word, and a bullet list's vertical alignment lets them find what matters in seconds. Dense paragraphs hide information, while bullets surface it. Used well, bullets turn a page of gray text into something a reader can act on.
How do you use a bullet list?
Keep every item parallel in structure: start each with the same part of speech and match rough length.
Cap most lists at three to seven items, since lists longer than that become their own scanning problem.
Build bullet list conventions into your Brivvy brand voice so spacing, capitalization and punctuation stay consistent across your content.
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