Target audience

What is target audience?

Target audience is the specific group of people your writing is meant to reach, defined by their role, context, goals and the language they use rather than by broad demographics. A narrow target audience gives every brand voice decision a clear test: would this reader actually care about this word choice, this level of detail, this example? The best target audience descriptions are specific enough that someone outside your company can imagine a real reader sitting in front of the page.

Broad: Everyone who writes for a living.

Narrow: UX writers at B2B SaaS companies.

Specific: UX writers on growth teams shipping weekly pricing-page experiments.

Why does target audience matter?

Writing for everyone means writing for no one, so the voice becomes generic and the content fails to resonate with any reader in particular. A sharp target audience lets you pick words the audience already uses, reference problems they actually have and skip the setup explanations they already know. The risk is narrowing too far and leaving adjacent readers confused, which is why most brands define a primary target with one or two adjacent segments. The right level of specificity depends on how much you need to stand out in your category.

How do you use target audience?

1. Describe your target audience in a paragraph that names their role, their main goal, their biggest obstacle and the platforms they read on.

2. Audit recent content against that description, flagging paragraphs that feel written for a general reader or a different audience entirely.

3. Pair the audience definition with your brand voice in Brivvy so every generated draft defaults to the right reader assumptions.