What is jargon?
Jargon is the specialized language a particular field uses among its own people. You might hear a software engineer say "memoize the callback" or read a lawyer writing "force majeure clause." These terms feel precise and efficient inside their groups but turn opaque outside them. When jargon slips into your public-facing content, you risk losing readers who do not share the same vocabulary.
Jargon: Let us circle back on this action item after we align on KPIs with stakeholders.
Plain: Let us decide who owns this after we agree on the goals.
Why does jargon matter?
Jargon can quietly break the bond between your brand and the people you are trying to reach. If a new customer lands on your product page and has to decode three acronyms before understanding what you sell, that customer may leave before hitting "buy." Stripping jargon out of marketing and help content makes your message accessible to everyone, not just the insiders. It also signals respect: you are writing for the reader, not to impress peers.
How do you use jargon?
Identify terms your target audience might not know, then decide whether each one needs to stay or be replaced with plain language.
Define specialized terms on first use when they cannot be replaced, ideally linking to a glossary entry for deeper context.
Set jargon rules inside your Brivvy brand voice so every AI tool and writer catches overused insider language automatically.
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