Third-person perspective
Third-person perspective uses names, nouns or the pronouns "he," "she," "they" and "it" to describe people and things from an outside viewpoint. It creates an objective, neutral tone.
Also known as:
Third-person point of view, Third-person POV, Objective perspective
What is third-person perspective?
Third-person perspective describes subjects from the outside, using proper nouns or pronouns like "he," "she," "they" and "it." For example, the sentence "Brivvy helps teams publish on-brand content" uses third-person to describe the product without placing the writer or reader inside the action.
Why does third-person perspective matter?
Third-person creates distance and authority, which is why academic writing, press releases and case studies rely on it. It signals that the content reports facts rather than speaks personally, making it the natural fit for announcements, company descriptions and formal statements where objectivity carries weight. The tradeoff is loss of intimacy, so most product copy stays in second-person and uses third-person only when the brand needs to step back.
How do you use third-person perspective?
Use third-person for press releases, executive bios and case studies where authority matters more than warmth.
Refer to the company by name ("Brivvy") on first mention, then vary the flow with "the company" or "it."
Avoid switching between third-person and second-person in the same section, since mixed perspectives break reader trust.
