What is concision?
Concision is the practice of saying what you mean in the fewest words that still carry the full meaning. It is not the same as brevity: a concise sentence has the right density, not merely the shortest length. Concise writing trims filler, cuts repeated information and picks one strong word over a chain of weaker ones, without sacrificing the nuance that makes the sentence actually useful.
Verbose: At this point in time, it would be advisable to take a look at the documentation in order to figure out how to get started.
Concise: Read the docs to get started.
Why does concision matter?
Readers skim, and every extra word is another chance for them to drift or bounce. Verbose writing signals that the writer did not finish the work, since the job of editing is largely the job of cutting. In brand copy, concise lines are more memorable and more quotable, which compounds over time as the content gets shared. The risk of over-cutting is losing warmth or context, so the target is the shortest version that still carries the meaning and the voice.
How do you use concision?
Cut padding phrases such as "at this point in time," "it should be noted that" and "in order to" from every draft before publishing.
Challenge every adverb, adjective and qualifier to justify its presence, and cut the ones that do not add real meaning.
Set a concision target in your Brivvy brand voice so every generated draft defaults to tight phrasing and flags verbose patterns for review.
/