Plain language
Plain language is a style of writing that uses clear, direct words so readers can find what they need and act on it quickly, favoring everyday vocabulary.
Also known as:
Plain English, Simple language
What is plain language?
Plain language is writing that a reader can grasp on the first pass. A plain-language sentence uses common words (such as "help" instead of "facilitate"), short phrasing and direct structure. Instead of "the applicant shall submit documentation," a plain-language version reads "send us your documents." It is not dumbed-down writing. It respects the reader's time.
Complex: Utilize the aforementioned protocols to facilitate the optimization of workflow processes.
Plain: Use these steps to work faster.
Why does plain language matter?
Plain language is the fastest way to make your writing accessible across audiences, skill levels and contexts. A support article written in plain language gets understood on a phone in three seconds, while a jargon-heavy version pushes readers to stop reading. For brand content, plain language signals that you actually want to communicate, not perform.
How do you use plain language?
Choose the simplest word that carries your meaning, and save specialized vocabulary for audiences that already share it.
Keep sentences short and active: lead with the doer, then end with the key action or object.
Set plain-language rules in your Brivvy brand voice so your AI tools, editors and writers strip complexity automatically.
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